香港中文大学-服务利润链(PPT 30页)

Intangible Assets 无形资产
 In recent years, physical assets accounting for most of the book value of corporations have fallen to around one-third of market value.
 大多数公司的有形资产占它们市场价值的１/3.

These intangibles comprise such factors as brands, information, technology, customer relationships, the quality of employees, and quality of an organization’s leadership and administration.
 无形资产包括品牌、信息、技术、客户关系、员工质量、组织领导和管理的质量

 

..............................