植入广告相关资料(英文版)(ppt 18页)

植入广告相关资料(英文版)内容提要：
To achieve the subtle promotion it deliberately(故意地) place products or logo in television drama,games .
It much better than hard selling because the audience is  disgusted with the advertising.
Types of product placement：
Real implanted
Style implanted
Overall implanted
Cultural implanted
South Korean drama “dae jang geum”
（大长今） is a typical example. With the introduction of  Korean food , acupuncture（针灸） method,south Korean clothing, architecture, moral, the Korean culture analogism,it start known by the audience.

 

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