Buyer Behaviour in Consumer and Organisational Markets(英文版)(ppt 22页)

Buyer Behaviour in Consumer and Organisational Markets(英文版)目录：
1、Understanding customers
2、The Consumer Decision-Making Process
3、Choice Criteria Used When Evaluating Alternatives
4、Determinants of the extent of problem solving
5、The consumer decision-making process and level of purchase involvement
6、Sony
7、Orange
8、Ford Ka
9、Some Examples of Organisational Buying
10、Characteristics of Organisational Buying
11、The Buying Centre
12、Buy phases: the organizational decision-making process
13、Vodaphone
14、Influences on organizational purchasing behaviour
15、New Task Buying
16、Modified Rebuy
17、Straight Rebuy
18、Buying Situation Implications
19、Reverse marketing
20、Siemens
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