Exploring Marketing Research(英文版)(ppt 21页)

Exploring Marketing Research(英文版)目录：
一、Marketing Research Defined
二、The Nature of Marketing Research
三、Marketing Research Types
四、Basic Research
五、Basic Research Example
六、Applied Research
七、Applied Research Example
八、Scientific MethodStages in Developing and Implementing a Marketing Strategy
九、Identifying and Evaluating Opportunities
十、Analyze Market Segments and Select Target Markets
十一、Plan and Implement a Marketing Mix
十二、Analyze Marketing Performance
十三、Performance-Monitoring Research
十四、Determining When to Conduct Marketing Research
十五、Global Research
十六、Global Marketing Research
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