某商品郑州前期市场调研报告(ppt 70页)

某商品郑州前期市场调研报告目录：
一、Macro Information宏观信息
二、Competitors Information竞争对手信息
三、Layout/Section信息
四、CommoditiesFeatures商品特征
五、Comparison&Conclusion商品比较结果

 

某商品郑州前期市场调研报告内容简介：
Common Features of Competitors竞争对手共同特点 
1.Keep high density of distribution in downtown
在市中心分布密集；
2. Sales per store everyday is not high. Take supermarket of 7000spm as example, the ordinary sales is 160-250 thousand per day.
单店日销售额普遍不高，平时约为16－25万/天（以7000sqm卖场为例）；
3. Average sales per consumer in ordinary time is about RMB15-25.客单价平时约为15－25元；
4.Supermarkets in combination with department stores are broadly accepted by local consumers.  
商厦结合卖场的模式受到当地消费者的认同；
5.Consumers pay much attention to promoted and lower priced commodities.
消费者对低价促销商品关注程度较高；
6.Fresh commodities,sugarcanes for example, often attract a large number of consumers when in promoted price.生鲜（如甘蔗）低价促销通常吸引大量顾客；
7.Famous brands of Dry commodities such as P&G and Unilever keep high price.
Dry部门的知名品牌如宝洁、联合利华等产品价格偏离严重（偏高） ；
8.Major appliances in HL can barely found in the supermarkets.
HL大家电在各大卖场几乎绝迹。
9.Most apparel commodities keep low price, have no good brand and hardly guarantee quality, but most supermarkets consumers accept them.
服装以低价导入为主，忽略品牌性，品质难以保证，但迎合大部分在卖场选购服装顾客的需求。

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