成功不坠─最进者再生(PPT 18页)

How do managers commit?承諾的類型
Invest 投資 (R&D, acquisitions, advertising)
Disinvest 撤資 (exit business, kill product)
Promise publicly 公開保證 (earnings guidance, goal)
Assert publicly公開主張 (define market, declare enemy)
Forge partnerships 形成合作夥伴 (large investor,   major customer)
Personnel decisions 人事決策 (hire, fire, promote)
Define metrics 界定衡量標準 (success measures, compensation)

 

Common traps常見的行動慣性陷阱
We are a growth company (Siebel Systems) 我們是成長公司
Our competitors are our enemies (Compaq vs IBM)我們對競爭者瞭如指掌
Bigger is better (National Westminster) 我們是業界第一
Our brand is the product (Lego) 我們的品牌就代表產品
We do it all in house (Laura Ashley) 重要事情都自己做
Our technology is a fortress (Xerox) 我們的技術無人能及
We have a “bible” for critical processes (Banc One)我們已將重要流程寫成「聖經」
We hire and promote people like us (Daewoo)我們晉用、提拔和我們一樣的人
We all agree on everything (Compaq) 我們以共識決做成決策

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