该如何引导成功的有创造力(doc 23页)(英文)

How to Conduct a Successful Creative Brainstorming Session
"Brainstorming is an integral part of the business process at all organizations. It can lead to a dynamic and valuable exchange of ideas and exciting new initiatives," said Edward T. Reilly, AMA's president and CEO. "Poorly executed, however, it can foster resentment, internal tension and be counterproductive. All participants in a brainstorming session need to remember, it's not personal-it's business." Reilly offers the following best practices on how to conduct a successful creative brainstorming session:

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