企业行为与产业组织概述(PPT 92页)

The Costs of roduction生产成本
The Market Forces of Supply and Demand
供给与需求的市场力量
WHAT ARE COSTS?
什么是成本?
Total Revenue,Total Cost,and profit总收入、总成本与利润
A Firm’s Profit   公司利润
Costs as Opportunity Costs
成本是机会成本
Economic Profit versus Accounting Profit
经济利润与会计利润
Economic Profit versus Accounting Profit经济利润与会计利润
Table 1 A Production Function and Total Cost: Hungry Helen’s Cookie Factory
表1. 生产函数和总成本：亨格瑞.海伦的糕点厂
The Production Function  生产函数
Marginal Product    边际产量
Marginal Product  边际产量
Diminishing Marginal Product
边际产量递减
Figure 2 Hungry Helen’s Production Function
图2.亨格瑞.海伦的生产函数
Diminishing Marginal Product
边际产量递减
From the Production Function to the Total-Cost Curve
从生产函数到总成本曲线
表1.生产函数和总成本亨格瑞.海伦的糕点厂
Figure 3 Hungry Helen’s Total-Cost Curve图3. 亨格瑞.海伦的总成本曲线
The Various Measures of Cost成本的各种衡量
Fixed and Variable Costs
固定成本和变动成本
Total Costs   总成本
Table 2 The Various Measures of Cost: Thirsty Thelma’s Lemonade Stand
表2. 成本的各种衡量：索斯蒂.特尔玛的柠檬水店
Average Costs   平均成本
Family of Average Costs  平均成本
Family of Average Costs
平均成本
Marginal Cost
边际成本
Marginal Cost：Thirsty Thelma’s Lemonade Stand
边际成本：索斯蒂.特尔玛的柠檬水店
Figure 4 Thirsty Thelma’s Total-Cost Curves
图4. 索斯蒂.特尔玛的总成本曲线
Figure 5 Thirsty Thelma’s Average-Cost and Marginal-Cost Curves
图5. 索斯蒂.特尔玛的平均成本和边际成本曲线
Cost Curves and Their Shapes成本曲线及其形状
Cost Curves and Their Shapes
成本曲线及其形状
Relationship Between Marginal Cost and Average Total Cost
边际成本和平均总成本之间的关系
Typical Cost Curves 典型的成本曲线
Big Bob’s Cost Curves
大鲍伯的成本曲线
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