中国市场进入战略管理知识研究报告(英文版)(PPT 37页)

中国市场进入战略管理知识研究报告(英文版)(PPT 37页)简介：

At present, there are about 150 manufactures in detergent industry with capacity of 3.8 million tons, but total market volume is about 2.7 million tons, so the utilization rate of capacity is about 70%
Marekt entry of detergent industry is pretty low and there lies a lot of unregistered factories, If taking their capacity into account, the utilizaition rate will be furthur reduced to about 50%-60%

Through acquiring distributors from P&G, Dosia chose Liaoning province as its initial entry area
In Heilongjiang and Jilin province, competitors are not so strong as that in other parts of China. local brands, such as Tiantian, are in dominant positions, so Dosia chose these two province as subsequent penetration areas
Competition is in choas in Shandong, and distribution network is not well regulated with lots of small distributors/wholesalers competing with each other, so it is easy for Dosia to penetrate the market and cultivate its qualified disbition channel
In order to guarantee the success, channel penetration is also backed up by strong advertisement champaign

Rural market is large but is dominanted by weak regional brands
International players have weak performance in rural area

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