定价的策略讲义和战术(ppt 51页)

主要内容
The Strategy and Tactics of Pricing定价的策略和战术
Price Elasticity of Demand需求价格弹性
More on Determinants of Price Elasticity 再谈价格弹性的决定因素
Optimal Pricing: Demand Elasticity 最优定价要素之一:需求弹性
Uniform Pricing: Shortcomings 单一订价策略的缺点
Complete Price Discrimination完全价格歧视
Preventing Resale:“Not for Retail Sale”      防止转销:“不得零售”
Singapore Telecom Service新加坡电讯公司服务定价
Which Coca-Cola?哪个可口可乐?
Indirect Segment Discrimination间接板块歧视
Indirect Segment Discrimination in the Travel Industry旅行业间接板块歧视
Indirect segment discrimination:Cannibalization间接价格歧视的陷阱：自家产品相互竞争
Singapore: Public hospitals新加坡公立医院
Pricing Policies: Ranking不同订价策略的比较
Specific pricing policies具体定价策略
Stop the War Before It Starts让价格战胎死腹中
Responding with Nonprice Actions 非价格竞争的回应
Beauty-Products Business美容产品
L’Oreal v. P&G欧莱雅与宝洁的较量
Profit Goes Up in Smoke in the Top U.S. Tobacco Firms美国最大的烟草公司利润急剧下滑

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