试谈索尼的品牌管理(英文版)(ppt 56页)

试谈索尼的品牌管理(英文版)目录：
一、Brand Concept
二、Brand Strategy Networking
三、Selection and Focus
四、Evolution of Product Brand,Adding New Values to Core Example: Handycam

 

试谈索尼的品牌管理(英文版)内容提要：
Sony Brand Concept：
Sony is a company devoted to the celebration of life.
We create things for every kind of imagination.
Products that stimulate the senses and refresh the spirit.
Ideas that always surprise, and never disappoint.
Innovations that are easy to love, and effortless to use.
Things that are not essential, but hard to live without.
We are not here to be logical. Or predictable. We’re here to pursue infinite possibilities.
We allow the brightest minds to interact freely, so the unexpected can emerge.
We invite new thinking, so even more fantastic ideas can evolve.
Creativity is our essence. We take chances. We exceed expectations.
We help dreamers dream.

 

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