如何写策划英文案(ppt 43页)
如何写策划英文案(ppt 43页)内容简介
如何写策划英文案目录:
1、introduction
2、executive summary
3、situation analysis
4、Market objectives
5、Market strategies
6、schedules
7、sales promotion
8、budgets
9、profit and loss account
10、controls
11、update procedures
如何写策划英文案内容提要:
Executive summary:
The summary should present the key points of the plan in a clear and concise form. It should not be too long .
The summary should always include :
situation analysis:
It include only the summaries of the external and internal marketing research and the key resulting SWOT analysis :
Assumptions
A summary of historical and budgeted sales
A review of strategic markets
A review of key product
A review of key sales area
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