论纵向一体化的战略分析(英文版)(ppt 15页)

论纵向一体化的战略分析(英文版)内容提要：
Strategic Costs of Vertical Integration：
⑴COST OF OVERCOMING MOBILITY BARRIERS
⑵INCREASED OPERATING LEVERAGE
⑶REDUCED FLEXIBILITY TO CHANGE PARTNERS
⑷HIGHER OVERALL EXIT BARRIERS
……

Particular Strategic Issues in Forward Integration：
⑴IMPROVED ABILITY TO DIFFERENTIATE
⑵ACCESS TO DISTRIBUTION CHANNELS
⑶BETTER ACCESS TO MARKET INFORMATION
⑷HIGHER PRICE REALIZATION
……

It often makes sense to integrate into a competitive business
Firms in such an industry are earning low returns and are competing vigorously to improve quality and serve customers. There are many firms to choose from in buying and selling. Vertical integration can dull incentives and blunt initiative.

 

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