企业商业计划书范本(pdf 43页)（英文版）

企业商业计划书范本内容提要：
1. No business concept, no business
Having an idea is just the beginning of the creative process. Many entrepreneurs are initially
infatuated with their inspiration, losing sight of the fact that their idea is the point of departure
for a long process of development which must face – and withstand – tough challenges before it
can enjoy financing and market success as a mature business concept.
2. Money matters
Without somebody who invests money into the idea to grow it into a viable business, this
business will never become a reality. From early on, therefore, much attention must be paid to
convincing investors to provide the necessary funding.
3. No entrepreneurs, no enterprise
Growing new firms is not a one-person job. It can only succeed with a team of, usually, three to
five entrepreneurs whose talents are complementary. Putting together well-functioning teams
is a difficult process – one that takes time, energy, and an understanding of human nature. Do
not lose any time in putting your team together and work on perfecting it throughout the entire
start-up process. The characteristics of a high-performance management team are discussed in
more detail in section 6.3 of this Guide.
4. Traditional service providers will help you clear the first hurdles
You will often need the advice of professional service providers, such as patent lawyers, tax
advisors, and market researchers - especially at the beginning. Getting the right information
early (e.g., for registering a patent) can have consequences for later success or failure.
5. Strong networks are a "shot in the arm" for every new company
Professional guidance for potential entrepreneurs through a network of sponsors, entrepreneurs,
venture capitalists, and service providers is decisive in transforming viable ideas into real
companies. Prime examples for such regional networks can be found in Silicon Valley and the
Boston area.
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