无形资产及其未来价值(ppt 9)
无形资产及其未来价值(ppt 9)内容简介
Intangible assets and future valueAn Accenture surveyConducted by the Economist Intelligence UnitAugust and September 2003
Respondent demographics
Respondent demographics
Understanding of “intangibles”
Definition of “intellectual capital”
Intangibles are important ... but overlooked
Must manage intangibles to succeed ...
High standards, lagging performance
Stockmarkets reward ... but over time
..............................
Respondent demographics
Respondent demographics
Understanding of “intangibles”
Definition of “intellectual capital”
Intangibles are important ... but overlooked
Must manage intangibles to succeed ...
High standards, lagging performance
Stockmarkets reward ... but over time
..............................
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