教你写商业计划（英文版）.pdf73

Preface ....................................4
1. THE ROUTE FROM CONCEPT TO COMPANY ................................................... 4
1.1 Success factors......................................................4
1.2 Stages of development ............................................5
2. THE BUSINESS IDEA .......................................... 8
2.1 Development of a business idea ....................................8
2.2 Elements of a promising business idea ...........................9
2.3 Protecting your business idea ....................................13
2.4 Presenting to investors ...........................14
3. THE BUSINESS PLAN.............................. 16
3.1 Advantages of a business plan .....................................16
3.2 Characteristics of a successful business plan.........................16
3.3 The investor's point of view ....................18
3.4 Tips on preparing a professional business plan .................................21
4. STRUCTURE AND KEY ELEMENTS OF A BUSINESS PLAN .......................... 23
4.1 Executive summary.............................................23
4.2 Product or service.......................................24
4.3 Management team .............................26
4.4 Market and competition..............28
4.5 Marketing and sales...................................32
4.6 Business system and organization ........................37
4.7 Implementation schedule................................41
4.8 Opportunities and risks........................................42
4.9 Financial planning and financing.............................................42
5. CASE STUDY: "CITYSCAPE" ............................................................................ 48
5.1 "CityScape": Idea and business concept ...............................48
5.2 "CityScape": Business plan ..............................................49
5.2.1.- EXECUTIVE SUMMARY ...................................50
5.2.2. - SERVICE IDEA ..............................................52
5.2.3. - MANAGEMENT TEAM......................................................53
5.2.4. - MARKET AND COMPETITION............................................54
5.2.5. - COMPETITOR ANALYSIS .....................................................55
5.2.6. – CITY SCOPE'S COMPETITIVE ADVANTAGES .......................................56
5.2.6. - MARKETING AND SALES............................57
5.2.7. - BUSINESS SYSTEM AND ORGANIZATION.............................58
5.2.8. - IMPLEMENTATION SCHEDULE................................60
5.2.9. - OPPORTUNITIES AND RISKS.........61
5.2.10. - FINANCIAL PLANNING AND FINANCING ..................................62
5.3.- Critique of elements of "CityScape" business plan ...........68
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