某项目招商计划书(doc 26页)

目    录

1.项目概要 ............................................................................ 5
1.1项目简介  ............................................................................5
1.2项目招商方  ............................................................................6
1.3项目投资环境  ............................................................................6
2.中国禄丰恐龙城资源优势分析  ............................................................................8
2.1禄丰恐龙城的交通区位优势  ............................................................................8
2.2中国禄丰恐龙城的恐龙资源优势  ............................................................................10
3.中国禄丰恐龙城项目介绍  ............................................................................14
3.1总体功能分区框架  ............................................................................14
3.2总体功能分区图  ............................................................................14
3.3项目核心区规划  ............................................................................15
3.4交通规划图  ............................................................................15
3.5典型效果参考图  ............................................................................16
4.中国禄丰恐龙城市场分析  ............................................................................22
4.1供给市场  ............................................................................22
4.2需求市场  ............................................................................23
4.3市场竞争状况  ............................................................................23
5.中国禄丰恐龙城机遇分析  ............................................................................25
5.1旅游业市场前景广阔  ............................................................................25
5.2假日旅游在全国范围内升温  ............................................................................25
5.3社会消费心理趋于成熟  ............................................................................25
5.4极度有利的政策环境  ............................................................................25
5.5 2008年北京奥运会  ............................................................................25
5.6中国加入WTO  ............................................................................26
6.市场形象与市场营销  ............................................................................27
6.1市场形象  ............................................................................27
6.2市场营销  ............................................................................27
7.投资估算和财务分析  ............................................................................28
7.1项目总投资  ............................................................................28
7.2项目投资回报  ............................................................................28
8.风险分析及对策  ............................................................................29
8.1国家宏观经济政策变化分析及对策  ............................................................................29
8.2国内外市场波动变化及对策  ............................................................................29
8.3利率、汇率、税率波动变化及对策  ............................................................................30
8.4成本波动及对策  ............................................................................30
8.5新产品替代的可能性及对策  ............................................................................31
9.合作方式  ............................................................................32
9.1出资方式  ............................................................................32
9.2出资比例  ............................................................................32
9.3管理经营方式 ............................................................................ 32
9.4合作年限 ............................................................................32

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