中国出境旅游行业分析(ppt 18页)

中国出境旅游市场营销

一、中国出境游客分布
二、中国出境游客特点
三、营销中国出境游

 

随着出境市场的不断发展，出境游客的特点，越来越难以简单概括。总体上，中国出境游客是一个带有成长性特点的消费群体。但这个群体正在发生着值得引起足够重视的变化。

As the outbound market develops, it is more and more difficult to summarize the distinguishing features of outbound passengers in simple terms. On the whole, Chinese outbound passengers are consumer groups with characteristics of growth.  Enough attention should be paid to the changes taking place in these groups.

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