烟草行业的竞争动态(英文版)(ppt 48页)

烟草行业的竞争动态(英文版)内容提要：
Definitions：
Competitors
firms operating in the same market, offering similar products and targeting similar customers
Competitive rivalry
the ongoing set of competitive actions and responses occurring between competitors
competitive rivalry influences an individual firm’s ability to gain and sustain competitive advantages
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Competitive Rivalry：
Firms are mutually interdependent
one firm’s competitive actions have noticeable effects on competitors
one firm’s competitive actions elicit competitive responses from competitors
competitors feel each other’s actions and responses
Marketplace success is a function of both individual strategies and the consequences of their use
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Reputation：
An actor is the firm taking an action or response
Reputation is the positive or negative attribute ascribed by one rival to another based on past competitive behavior
The firm studies responses that a competitor has taken previously when attacked to predict likely responses

 

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