销售-管理有利润的客户关系1(PPT 22页)

Objectives
Know the environmental forces that affect the company’s ability to serve its customers.
Realize how changes in the demographic and economic environments affect marketing decisions.
Objectives
Identify the major trends in the firm’s natural and technological environments.
Know the key changes in the political and cultural environments.
Understand how companies can react to the marketing environment.

..............................