营销核心概念讲义(英文版)(ppt 43页)
营销核心概念讲义(英文版)(ppt 43页)内容简介
营销核心概念讲义内容摘要:
Core Concepts of Marketing:
1、Needs, wants, and demands
2、Products (goods, services, and ideas)
3、Value, cost, and satisfaction
4、Exchange and transactions
5、Relationships and networks
6、Markets
7、Marketers and prospects
The Marketing Research Process:
1、Define the problem and research objectives
2、Develop the research plan
3、Collect the informa-tion
4、Analyze the informa-tion
5、Present the findings
..............................
Core Concepts of Marketing:
1、Needs, wants, and demands
2、Products (goods, services, and ideas)
3、Value, cost, and satisfaction
4、Exchange and transactions
5、Relationships and networks
6、Markets
7、Marketers and prospects
The Marketing Research Process:
1、Define the problem and research objectives
2、Develop the research plan
3、Collect the informa-tion
4、Analyze the informa-tion
5、Present the findings
..............................
用户登陆
营销知识热门资料
营销知识相关下载