现代企业品牌价值管理（英文版）(pdf 29页)

现代企业品牌价值管理（英文版）内容提要：
For a typical FMCG organisation:
Trial (and hopefully repeat)
Customer Loyalty
Increased Price Premium (Reputation)
Repeat Purchase (e.g. Multibuy/ BOGOF)
Increased Regularity of Use
Stretch into new markets or categories
Lower costs of advertising and marketing
Lower costs of SKU’s and merchandising
Lower discounts to multiples
Economies of scale over many territories (production, distribution and promotional spend)
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