Introducing the Concepts（英文版）(ppt 23页)

Introducing the Concepts（英文版）内容提要：
Strategic Management
Gives everyone a role
Makes a difference in performance levels
Provides systematic approach to uncertainties
Coordinates and focuses employees
……

Definition of Strategy
A series of goal-directed decisions and actions
matching an organization's skills and resources
with the opportunities and threats in its environment
……

The Role of the Board of Directors
Elected representatives of the company’s stockholders
Legally obligated to represent and protect stockholder’s interest
The Role of Top Management
Responsible for every decision and action of every employee
Providing effective leadership
Other Strategic Managers and Organizational Employees
Implement— put the strategies into action and monitor performance
Evaluate—do the actual evaluations and take necessary actions
Open book management.