企业管理的定义(英文版)(ppt 60页)

企业管理的定义内容摘要：
Indicates whether two business segments should be operated as one business or as separate businesses
Helps identify what drives superior profitability in an industry
Serves as the foundation for strategic analysis and sound decision making
There are several examples of companies that have gained significant competitive advantage by changing the definition of a business.
Federal Express revolutionized the package delivery business by introducing an overnight delivery service
Charles Schwab dramatically altered the mutual funds business by introducing a no-fee service whereby customers could purchase many companies’ mutual funds through Schwab
Calyx & Corolla transformed the flower distribution business by using information technology to cut out traditional distributors and ship flowers directly from growers to customers
Starbucks redefined the coffee shop business from providing coffee to providing a social experience
The Body Shop revolutionized the cosmetics business by merging the ideas of beauty, health, and environmental consciousness
Staples, by adapting the business model of a different industry (grocery stores) and taking advantage of economies of scale in purchasing, changed the office supplies business from a local one to a national one
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